DISQUS

Loic Le Meur: Example of Good PR

  • 4 dogs · 1 year ago
    hilarious
  • Jolie · 1 year ago
    Hmmm PR is PR and this mistake made by a 3rd party seems to be something to talk about today and thus putting webs in the spotlight.

    Im sure you will get apology, but either way lip-service is better then none.

    on a side note must be nice to be able to hire a PR person .... i just do it myself, so far pretty well too
  • rtwomey · 1 year ago
    Terrible pitch. Aside from the complete nonsequitor of Wired, I have no idea what they're talking about.
  • Tyler · 1 year ago
    Clearly a copy and paste email pitch sent to everyone they want meetings with.... and they forgot to change who they are big fans of to match the intended recipient...
  • Loic Lemeur · 1 year ago
    Tyler, absolutely, I had originally left the name of the PR girl on the
    email but finally decided to avoid being personal, even if she signed the
    email. If I was one of their customer, I would like to know they act like
    this representing my brand, though.
  • Loic Lemeur · 1 year ago
    yeah well, I thought it was interesting to post... happy thanksgiving to everybody
  • Rayanne Langdon · 1 year ago
    Wow, that is an unnecessarily long pitch!
  • briansolis · 1 year ago
    Loic, this is the unfortunate reality of PR...it won't change until it has to, and it will be slow - one person, one agency, one department at a time. Thank you for sharing and Happy Thanksgiving. Looking forward to catching up!
  • An agency owner · 1 year ago
    I don't think there is any need to generalize "they" or assume that the agency supports blind pitches because of one mistake.
    Put yourself in the PR person's shoes for one moment and assume that you have been alerted (before a long holiday weekend) that your client is going to be travelling the following week and would like some press meetings. How do you firm up several meetings for them in a few hours right before the holiday?
    You all say your preferred contact method is email...so you can't hit the phones. I guess you hit email as hard as possible.
    I must assume that the email was pulled from a pitch written specifically to Wired at some point - therefore disproving the person's tendency to mass pitch.
    Was this a dumb mistake? Yes. Was it a weak pitch? Yes. Was she simply trying to please her client? Yes.
    So what now: Protect the girl’s identity but publicly bash the company that employs her.
    Yep, they deserve public scrutiny and a damaged reputation. That will teach them to request a meeting. Hopefully you will put them out of business or get her fired…all because you got mis-pitched.
    What is wrong with you people? Why is society so hateful and cruel? Try replying to her email - tell her it was dumb and ask to be removed from the list. Write her boss. But this…really?
    Hopefully you never make a mistake and if you do, let’s hope no one with a blog is around to chronicle it. I hope you consider the damage you might cause because you got an annoying email.
  • Loic Lemeur · 1 year ago
    I will remove the PR firm's name when I get back online (on blackberry now) if that makes you less angry. Read again my comments I am not agressive at all I am just exposing the problem.